Digital Content | Playcenter Nigeria

Digital Content

Digital Content

"The world has gone digital and so have we. In this era of interconnectedness, we have also jumped on this opportunity to showcase African content to the world. As active players in the creative industry, we have mastered the act of creatively telling stories and providing creative content through all digital media platforms.

 

It is no secret that in today’s widely fragmented and competitive market, brands are seeking for more creative ways to convey their message. Whether it is through compelling images on social media, jumping on trends or humanizing their brand through blog posts, every effort is geared towards engaging their target audience.

 

The undiluted truth is this: Content is King. With creative digital content, you have the power to control the narrative as regards your business and in the long run be known as a though leader in your field. You achieve this through innovative and engaging digital content and we have positioned ourselves to be masters of this craft.

 

Our expertise travels beyond the world of content creation and managements to media planning and media buying. Every marketing campaign has its unique set of objectives. We make sure that the campaign message is communicated through the right distribution channels to ensure that the objectives are achieved. We are experts at negotiating, strategizing and purchasing ad placements taking into cognisance the product, target audience and campaign goals. We do not only make initial purchases, we ensure continuous optimal performance throughout the campaign lifecycle.

 

In 2015, after The Pepsi Top 10 Music Countdown was aired on Africa Magic and A.I.T; the show was again uploaded to YouTube so viewers who missed it have access to it and those who watched it can relive those moments.

 

We create high quality videos and images for effect social media interaction for all events we produce. When shows air on Television and reruns have been shown, contents are uploaded on streaming media to ensure that viewers have access to them. If the internet creates an opportunity for you to never be forgotten, we play to live forever.

 

Digital media is an area that is continuously evolving and we do not intend to be left out of this evolution. In order to properly connect with our target demographic, clips from shows on Wedding Channel Africa and One News Network are always available online.

1.Youtube

With an impressive three billion daily views, this video-sharing platform is the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. We utilise YouTube to showcase some of our amazing content by uploading clips or full episodes for our shows for our viewers to enjoy. We go a step further to create playlists so viewers do not have to search tirelessly to watch our shows or be interrupted by other content not relevant to our shows

2.DSTV Go

With an impressive three billion daily views, this video-sharing platform is the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. We utilise YouTube to showcase some of our amazing content by uploading clips or full episodes for our shows for our viewers to enjoy. We go a step further to create playlists so viewers do not have to search tirelessly to watch our shows or be interrupted by other content not relevant to our shows